In my last post, we discussed what a SERP was, and the three main categories: navigational, informational, and transactional. However,...

What is a Search Engine Results Page, or SERP? It's the page that a search engine returns after a user submits a search query. In...

In a recent article, 'How to Budget Strategically for Your Digital Marketing Campaigns', by Ross Denny over at MarketingProfs, he...